Most construction companies here I the UK fall into the category of SMEs (small to medium enterprises) and generally work locally. Smaller construction companies are often preferred by home and business owners who need building or remodelling work done so you’ll need to advertise your company locally. The best way to do so nowadays is via your website where you can showcase your skills and publish reviews from satisfied customers, building a level of trust with potential new clients. Today we’re going to give you some tips on how to make the most of digital marketing, even if you’re not the most tech-savvy person on the planet!
WEBSITE – your company will need a professionally designed website with plenty of content, high quality images and the meta data necessary to make sure potential clients find you when they’re looking for a builder or contractor. You’ll need to update your website on a regular basis by adding content such as articles and blog posts about your services, tips and insights, information that offers value to the readers.
SOCIAL MEDIA – having a strong social media presence is vital so that you can share your valuable new content to your followers. You need to make sure that you have a presence on the social media platforms that potential customers use. If you’re not sure what to post, share interesting and relevant stuff you find online that you think your followers will find useful and interesting. Posts with images usually perform better than those without, so make sure you have a stock of images (photos of work you’ve done, work in progress, etc.) at hand. When you undertake a job, take before and after photos so that you can demonstrate what a great job you do. Publish lists of DIY tips, maintenance and cleaning tips, etc.
VIDEOS AND IMAGES – are a real must, both on your website and on your social media channels. Chunks of text just don’t have what it takes to catch the eye and grab the attention. If you want to broadcast your business make some videos of you working (they don’t need to be pro quality, it’s often the amateur, funny vids that go viral), add images and videos to your postings.
CONSISTENCY – is a powerful tool when it comes to the information you publish online. Make sure that all information is up to date and is consistent across all platforms such as your website, Facebook Page, Instagram, Twitter, LinkedIn, etc. All your business information (address, phone number, email, and business hours) is correct and consistent.
ASK – satisfied customers for reviews and testimonials and publish these on your website, on your business listings and on your social media accounts.
KEEP IT UP – when dealing with social media accounts it can be challenging to find new stuff to add on a regular basis. Ask your followers questions relevant to the type of work your do (for instance, if you’re a roofing contractor, ask if they prefer pitched or flat roofs), post a poll, run a competition (the prize can be a relatively small service, such as clearing gutters). If you use Twitter, check the trending hashtags and try to come up with something relevant so that you can use some of them (for example #MondayMotivation, #WednesdayWisdom, #ThursdayThoughts). If you really find posting on social media difficult, hire a freelancer to spend 5 hours every week posting on your social media channels, the cost would be cheaper than print advertising and your social media manager will be able to interact directly with your followers, answering questions, giving advice, offering tips and so on.